Cairns Airport announced today it will give Tourism Tropical North Queensland $500,000 to boost marketing campaigns to support the region’s beleaguered tourism industry. The announcement comes on the back of the State Government’s three packages totaling $3.8 million two weeks ago.
Norris Carter, CEO of Cairns Airport said, “The funding for TTNQ signals the importance of continued cooperation in challenging times. Our collaboration reflects the significant contribution Cairns Airport and TTNQ together make to support the growth of tourism, the prosperity of the region and transforming the local economy.”
“With the downturn being felt across the region, Cairns Airport is committed to ensuring we are doing all we can to support the promotion of the region. It’s a challenging time right now and it’s important for us to be working together to support destination development and awareness.”
“TTNQ brings together and showcases tourism from across the region and with the challenges facing tourism this year, after the bushfires and now coronavirus, it’s important for us to be doing everything we can to work together and collaborate. A lot of businesses are really hurting and cooperating to capture more of the inbound tourism market is vital.”
“Air travel is a vital link to our region with 95% of tourists to the Far North arriving by air. Cairns Airport is committed to working with TTNQ and supporting them, in order for us to attract new airlines, grow tourism and further develop Cairns as the gateway to the Great Barrier Reef.”
Tourism Tropical North Queensland Chief Executive Officer Mark Olsen praised the vision shown by Cairns Airport during a very difficult time for the industry.
“This $500,000 will allow TTNQ to leverage the investment by Tourism and Events Queensland in our traditional long-haul Western markets”, he said.
“The funding will allow TTNQ to keep Cairns and Great Barrier Reef destination message strongly in front of potential high-value travellers.”